Privacy Policy

1. Introduction

Booth Barber Technology Inc., doing business as BOOTH (“BOOTH,” “we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you access or use the BOOTH platform, website (boothapp.co), mobile applications, and any related services (collectively, the “Platform”). By using the Platform, you consent to the practices described in this policy.

2. Information We Collect

We collect the following categories of information:

• Account Information: Name, email address, phone number, password, profile photo, and role (barber or shop owner) provided during registration
• Business Information: Shop name, address, location coordinates, booth pricing, availability, amenities, gallery photos, and listing descriptions
• Payment Information: Payment and payout details processed securely through Stripe. BOOTH does not store your full credit card number, bank account number, or Stripe credentials on our servers
• Referral Information: If you sign up through another user’s referral link, we record that referral relationship (who invited you and when) to credit rewards points to both accounts
• Communications: Messages sent through the Platform between barbers and shop owners, including booking requests and inquiries
• Mobile Number: The phone number you give us when booking, creating an account, or completing your profile, used to send you the transactional texts described in section 9
• Usage and Device Data: IP address, browser type, device information, operating system, pages visited, features used, referring URLs, and interaction timestamps
• Location Data: Approximate location based on IP address or precise location if you grant permission, used to display nearby listings
• Cookies and Tracking: We use cookies, local storage, and similar technologies to maintain sessions, remember preferences, and analyze platform usage

3. How We Use Your Information

• To create and manage your account and profile
• To connect barbers with barbershop owners and facilitate booth rental discovery
• To process payments, payouts, and related financial transactions through Stripe
• To send transactional notifications about bookings, payments, schedule changes, and account activity
• To display your listing or profile to other users on the Platform
• To provide customer support and respond to inquiries
• To improve, personalize, and develop new features for the Platform
• To monitor for fraud, abuse, and violations of our Terms of Service
• To send occasional product updates and announcements (you may opt out at any time)
• To comply with legal obligations and enforce our agreements

4. Information Sharing and Disclosure

We do not sell, rent, or trade your personal information. We may share information in the following circumstances:

• With Other Users: Your public profile, listing details, and relevant booking information are visible to other Platform users as necessary to facilitate connections
• Service Providers: We share data with trusted third parties who assist in operating the Platform, including Stripe (payments), Supabase (database, authentication, and storage), Vercel (hosting and site analytics), Resend (transactional email), Twilio (text message delivery), PostHog (product analytics), and Upstash (rate limiting and abuse prevention). These providers are contractually obligated to protect your data
• Advertising and Measurement: Our public marketing pages load the Meta (Facebook and Instagram) and TikTok advertising pixels, which those networks use to measure whether their ads led to page views and new accounts. We send them page events and the fact that an account was created, with its account type. When you create an account we also send Meta a one-way encrypted (hashed) form of your email address so it can tell whether its ad led to your signup; Meta cannot read the original address from it. We never send your name or your phone number, and we send nothing to these networks about what you do inside your account. We also store the advertising click identifier and campaign tags from the link you arrived on, so we can tell which campaign brought you to BOOTH; this is deleted when you delete your account. These pixels do not run inside the BOOTH iOS app.
• Legal Requirements: We may disclose information if required by law, subpoena, court order, or government request, or to protect the rights, safety, or property of BOOTH, our users, or the public
• Business Transfers: In the event of a merger, acquisition, or sale of assets, user data may be transferred as part of that transaction. We will notify you of any such change
• With Your Consent: We may share information for purposes not listed here with your explicit consent

5. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you services. If you delete your account, we will remove your personal data within 30 days, except where we are required to retain it for legal, accounting, or compliance purposes. Anonymized and aggregated data may be retained indefinitely for analytics.

6. Data Security

We implement industry-standard technical and organizational security measures to protect your data, including encryption in transit (TLS/SSL) and at rest, secure authentication, role-based access controls, and regular internal security reviews. All payment processing is handled by Stripe, a PCI DSS Level 1 certified provider. While we take reasonable steps to safeguard your information, no system is completely secure, and we cannot guarantee absolute security. In the event of a data breach affecting your personal information, we will notify affected users and the appropriate authorities without undue delay, as required by applicable law.

7. Your Rights and Choices

Depending on your location, you may have the following rights:

• Access: Request a copy of the personal data we hold about you
• Correction: Update or correct inaccurate information through your account settings or by contacting us
• Deletion: Request deletion of your account and associated personal data — you can also do this yourself from your account settings
• Portability: Request a machine-readable export of your data
• Opt-Out: Unsubscribe from marketing communications at any time via email preferences or by contacting us
• Withdraw Consent: Where processing is based on consent, you may withdraw it at any time

To exercise any of these rights, contact us at contact@boothapp.co. We will respond within 30 days.

8. Third-Party Services

The Platform may contain links to third-party websites or integrate with third-party services (such as Stripe, Google Maps, and social media platforms). These services have their own privacy policies, and we are not responsible for their practices. We encourage you to review their policies before providing any personal information.

9. Text Messages (SMS)

When you give us your mobile number while booking an appointment, creating an account, or completing your profile, you agree to receive transactional text messages from BOOTH about your bookings and account, such as appointment confirmations and reminders, booth request updates, payment and payout notices, shop activity summaries for owners, one-time verification codes, and security alerts. We do not send marketing texts.

• Message frequency varies with your bookings. Message and data rates may apply.
• Reply STOP to any message to opt out, or HELP for help. You can also email contact@boothapp.co.
• Consent to receive texts is not a condition of any purchase.
• We do not sell, rent, or share your mobile number or SMS opt-in consent with third parties or affiliates for their marketing or promotional purposes. Mobile numbers are shared only with the service providers who deliver our messages (such as our SMS carrier partner), and only to deliver them.
• Carriers are not liable for delayed or undelivered messages.

See boothapp.co/sms for full program details.

10. Children’s Privacy

The Platform is not intended for users under the age of 18. We do not knowingly collect personal information from anyone under 18. If we learn that we have collected data from a minor, we will delete it promptly. If you believe a minor has provided us with personal information, please contact us.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the “Last updated” date at the top of this page and, where appropriate, notify you by email or through the Platform. Your continued use of the Platform after changes are posted constitutes acceptance of the updated policy.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at contact@boothapp.co

Booth Barber Technology Inc. (dba BOOTH), 2215 S Ford Ave, Ste 301, Chicago, IL 60616