You post on Instagram, TikTok, Facebook, and X, clients book, and you have no idea which one sent them. Likes are visible, but a booking isn't tied to anything, so most barbers guess. Booking Channels fixes that: BOOTH tags each of your public booking links by platform and records views, bookings, and revenue per channel. Setup takes about a minute, and you'll want two weeks of normal posting before you change anything. Open Dashboard → Booking Links. Each platform has its own tagged URL (Instagram, TikTok, Facebook, X, Threads, YouTube, and a default link for direct messages). Tap a row to copy it, then put the Instagram link in your Instagram bio, the TikTok link in your TikTok profile, and so on. Clients land on the same booking page either way; BOOTH just records where they came from.
Reading the numbers
The channel breakdown shows three columns: views are traffic to your booking page, bookings are appointments scheduled, and revenue is the dollars attributed to the channel. They don't move together. A platform can be first on views and last on revenue, so when you're deciding where to spend your time, sort by revenue first. Attribution uses a 30 day window, so if a client opens your link on Sunday and books on Thursday, the booking still counts toward Sunday's channel, which matches how people actually discover a barber on social. After two weeks at your normal cadence, open the breakdown and sort by revenue. If a platform underperforms, move your booking link higher in that profile before you cut the channel, because placement usually explains more of the gap than audience size does. Check again two weeks later, and a gap that holds is where to focus. Tagged links are live in Booking Links now.